As a newly minted buyer’s agent, you have a steep learning curve. However, if you follow these five steps, you should be off and running.
Five steps to success in your first six months as a solo buyer’s agent
- Set up all your processes and systems
This might seem like a tedious task but it’s critical to your future success. When you can streamline processes, you spend less time trying to get organised and can spend more time on what matters to your clients. (Should you choose to join us at Property Mavens, you can fast-track this step as we have tried-and-tested systems and processes ready to go for you.)
- Begin establishing yourself as a ‘brand’
You’ve probably heard of personal branding. What that means is that when people see your name, they recognise it (and importantly, for the right reasons). This can be an expensive and time-consuming exercise, which is why I opened Property Mavens to potential buyers’ agents. Under the shelter of my strong established brand, you can get to the next level in recognition and trust in no time!
- Give excellent customer service
While this might seem to be a no-brainer, you might be surprised at how many people focus on their income rather than delighting their clients. So, how do you ensure you’re providing your client with excellent customer service? You should be taking note of all the following elements:
– Be approachable. That means making potential clients feel welcome and included. It’s great to be the expert but not at the expense of making your clients feel too ignorant.
– Listen – hard. Your role is to ‘serve and protect’ and to do that, you need to know what your client wants to achieve from a property purchase or, if you’re a vendor advocate, the same of their property.
– Advise. What your clients think they want and how they want to live might be mutually exclusive. For example, they might fall in love with a property that’s too expensive for the lifestyle they want to lead. You might not be able to persuade them but you must tell it like it is or you’re neglecting your duties as a buyer’s agent.
– Respond quickly. One reason I maintain that this isn’t a 9-5 business is that when your clients want to talk to you, you need to make yourself available (within reason). No-one wants to get an automated message telling them their query will be answered in 24 hours. We all want almost instant feedback. Your clients are no different and they’ll appreciate you more when you get back to them quickly, even if it is 9pm at night!
- Build your networks
As buyers’ agents, we’re learning continually. One way to stay on top of market trends and get access to off-market properties is to build your network of real estate agents. Get to know agents, spend time with them, help them when you can and they’ll likely return the favour by getting in touch with you before suitable properties hit the market.
- Take advantage of coaching and mentoring opportunities
The more we learn, the better service we can give to our clients. Happy clients will give you great testimonials and refer to their friends and family. You can use those testimonials to build trust and credibility.
Join Property Mavens and ace your first six months in business
Become a Property Mavens ‘Agency Owner’. Currently we are in a growth phase and we’ve got more buyers wanting help and leads than our team can handle. We’re recruiting property professionals and buyers’ agents to join us.
Now’s the perfect time to make your move but we have limited places available in this strong buyers’ agent business, with leads in Melbourne, Geelong, Bendigo and Ballarat.
Want to know more ? Call Miriam Sandkuhler, on 03 9988 2266.