Videos

You’ve started your own property buyers’ agent business and you’re working alone. So how’s that going?

It might be easy enough to do a short course and call yourself a buyers’ agent or vendor advocate.

Over the years, I’ve spoken with many real estate agents, and I sometimes ask them how as a property advocate I can make their buyer interactions easier.

Back in the day, when Telstra was still Telecom, the business provided all their workers with ‘the barbecue book’. In it were statistics like how many kilometres of cable they’d laid, average response times to problems and so on.

We’ve all been there, ‘working for the man’, giving our heart and soul to a job that doesn’t reward us emotionally or financially. Over my career, I’ve worn many hats, including as a sales agent and a buyers’ agent.

Most people in real estate have noticed a rise in increase of buyers’ agents. Home buyers and investors, especially those of high net worth, are demanding more complete knowledge of properties in which they were interested.

Property advocacy, whether you specialise in buyer or vendor advocacy, is different from real estate sales in several ways.

If you’ve watched any of my other videos or read my blogs, you’ll know I keep harping on about systems and processes. It’s because they’re important foundations for your property advocacy business.

Now ‒ today’s topic is important. When starting a buyers agency, you need to invest in a proper website

When I began my property advocacy business, the industry was in its infancy, I worked from home and the only people I could reach out to were my competitors.